Muhammad Shahid Ashraf
Senior SEO Strategist · 15 Years Experience
Driving Organic Growth for 15 Years
Highly accomplished SEO Strategist with 15 years of progressive experience, adept at driving substantial organic growth and enhancing search engine visibility for diverse organizations. Expert in crafting and executing comprehensive SEO strategies, encompassing technical optimization, content strategy, and advanced analytics to consistently deliver measurable business impact.
I've worked with clients across the UAE, UK, Canada, Australia, and Europe — from travel and e-commerce to SaaS and local services. My approach is data-driven, transparent, and results-obsessed.
Years Experience
Sites Ranked
Clients Managed
Avg. Conversion Lift
Professional Experience
From freelance to senior leadership — a track record of delivering measurable SEO results.
Digital Marketing · Musandam Travel
Freelance · Dubai, UAEMaintaining and continuously improving search visibility. Secured and sustained top Google rankings for high-value keywords including 'Musandam tour' and related travel terms, driving consistent organic traffic and booking inquiries.
SEO Manager · Klarity Services
Contract · Dubai, UAEManaged integrated SEO and Google Ads campaigns, developing targeted content and PPC strategies that secured top-3 organic rankings for high-intent local keywords including 'deep cleaning services Dubai' while optimizing ad spend for qualified leads.
Senior SEO Manager · Digital Hub
Contract · Dubai, UAELed comprehensive SEO initiatives and managed a team to drive organic traffic growth for a diverse portfolio. Directed strategies for 20+ key clients, increasing traffic by 15% YoY and boosting conversion rates by 18%. Mentored a team of 5 SEO specialists.
Freelance SEO Consultant
Self-Employed · Islamabad / DubaiProvided specialized SEO and digital marketing services to travel, e-commerce, and service-based businesses. Built a foundation of technical expertise, content strategy, and link-building that continues to drive results for clients today.
Skills & Certifications
Holistic SEO — from technical foundations to AI-driven Generative Engine Optimization.
Google Certified
Google Analytics, Ads, Search Console — verified mastery of the Google ecosystem.
Semrush Certified
Advanced proficiency in data-driven SEO, competitor analysis, and rank tracking.
Holistic SEO
Technical, On-Page, Off-Page, Content Strategy, Local, International, E-commerce, GEO.
Academic Background
F.Sc (Pre-Medical)
Govt. Post Graduate College for Boys, Satellite Town, Rawalpindi · 2010 – 2012
Metric (Science)
NPS, Islamabad · 2008 – 2010
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